000			02947cam a22003497i 4500
001			19158489
003			OSt
005			20180214140656.0
008			160630s2011 onca b 001 0 eng d
010			_a 2016387488
016			_aC20109056108
020			_a9781554582174(pbk.)
020			_a9781554582488 (pdf.)
020			_a9781554582532 (epub)
035			_a(OCoLC)ocn662578659
040			_aCaOTBNC _beng _cNLM _dNLC _dUKM _dBTCTA _dYDXCP _dCDX _dKUT _dC#P _dBWX _dDEBBG _dMIX _dVP@ _dUKMGB _dBDX _dGZQ _dOCLCF _dOCLCO _dS3O _dOCLCO _dDLC
042			_anlmcopyc _alccopycat
050	0	0	_aGN298 _b.G45 2011
082	0	4	_a306.461 _222
245	0	0	_aGender, health, and popular culture : _bhistorical perspectives / _cedited by Cheryl Krasnick Warsh.
260			_aWaterloo, Ont. : _bWilfrid Laurier University Press, _cc2011.
300			_aXVII, 308 s. : _bil. ; _c23 cm.
520			_aHealth is a gendered concept in Western cultures, customarily associated with strength in men and beauty in women. Educated or self-styled experts, ranging from physicians to newspaper columnists to advertisers, offer advice on achieving optimal health. Historically, gendered concepts of health were transmitted through visual representations of the ideal female and male bodies, with media images resulting in the absorption of universal standards of beauty and health and generalized desires to achieve them. Topics in this collection are wide ranging and include childbirth advice in Victorian Australia and Cold War America, menstruation films, Canadian abortion tourism, the Pap smear, the Body Worlds exhibition, and fat liberation. Masculinity is explored among drunkards in antebellum Philadelphia and family memoirs during the 1980s AIDS epidemic. Seemingly objective public health advisories are shown to be as influenced by commercial interests, class, gender, and other social differentiations as marketing approaches, and the message presented is mediated to varying degrees by those receiving it. This book will be of interest to scholars in womens studies, health studies, marketing, media studies, social history and anthropology, and popular culture.
530			_aAlso issued in electronic format.
545	0		_aCheryl Krasnick Warsh teaches history at Vancouver Island University and is the editor-in-chief of the Canadian Bulletin of Medical History. A former Fulbright and Hannah Fellow, her books include Moments of Unreason: The Practice of Canadian Psychiatry and the Homewood Retreat, Drink in Canada: Historical Essays, Childrens Health Issues in Historical Perspective (WLU Press, 2005), and the upcoming Prescribed Norms: Womens Health in Canada and the United States since 1800.
653			_aCiało - aspekt społeczny
653			_aGender studies
653			_aCiało- aspekt wizualny
700	1		_aWarsh, Cheryl Lynn Krasnick, _d(1957- )
942			_2ddc _cBK
999			_c81696 _d81696